Digital platforms, Media product development, data analytics & martech Director@WPP/GroupM
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João Cardoso, as the Director of Digital platforms, Media product development, data analytics & martech at WPP/GroupM, you oversee the development and implementation of digital strategies across various platforms. Your role involves leveraging data analytics to enhance media product development and utilizing marketing technology (martech) to optimize digital marketing efforts. The focus is on improving client engagement, driving revenue growth, and ensuring the company stays ahead in the rapidly evolving digital landscape. Your expertise in digital platforms and data analytics is integral to the company's success in delivering innovative solutions and achieving business objectives.More...