I build reliable WordPress and WooCommerce solutions — both as a technical leader and hands-on developer.
With 15+ years in WordPress development, including 5 years as CTO for a leading player in the WooCommerce plugins environment, I've learned that great systems come from understanding both the big picture and the details. Through WP Heroes, my development practice, I've led teams that rebuilt major platforms and products, such as WooMultistore.com, Commentary.org, or Lacted.org, some of them from the ground up — turning struggling websites and products into stable, scalable operations that run without drama.
I stay close and connected to customers. At WooMultistore, I've also overseen technical support directly. That is because talking to users every day tells you what actually needs to be built. Real problems, real priorities, real solutions. This approach shapes everything I develop: features that solve actual pain points, not hypothetical ones.
I architect solutions, direct development teams, and jump into the code when needed. I work best in environments that value execution over process — where decisions happen quickly, communication is direct, and results matter more than ceremony. If your team spends more time in meetings rather than actually building, we're probably not a fit.
What I bring:
→ Technical leadership grounded in real customer needs
→ Architecture focused on reliability and security
→ Fast decision-making with minimal overhead
→ Hands-on development when the situation calls for it
→ Direct communication — no corporate theaterMore...