Luis Falcon is a seasoned marketing professional currently serving as the Director of Performance Marketing at WorkSimpli, a leading technology and services company. With over 6 years of experience in the industry, Luis has developed a reputation for his strategic approach to performance marketing and his ability to drive significant growth. Luis has overseen and directly managed over $100M in ad-spend, he is known for being a competent media buyer while being performance driven. Mainly experienced in Google Ads, Microsoft Ads and Meta Ads. Luis has a strong background in math and engineering. His experience ranges from account creation and management, campaign implementation's, optimizing CVR from the complete marketing funnel, conversion tracking setups, growth strategies, marketing retail and SAAS based business's. He is known for his innovative strategies and his commitment to staying abreast of the latest industry trends. Luis is passionate about leveraging technology to solve complex business challenges.More...
Jeanpaul Fernandez
VP of Data Science@WorkSimpli Software LLC
Verified
I have degree in Industrial Engineering and pursued a career in Data Science after graduation. I worked in Public Health Research for 5 years on different roles including Project Manager and Statistician. I transitioned into WorkSimpli 4 years ago, initially as Data Analyst, followed by Director of Data Analytics and more recently VP of Data Science. On this role, I have worked data for vast applications in search for optimizations, some of which include:
- SEM Data
- SEO Data
- Web User Bahavior
- Subscription Behavior Data
- Payment Processing
- Customer Service
- Finance
We strive in streamlining data from many sources into centralized databases from which reports are automated by periodic refresh schedules.More...