Luis Falcon is a seasoned marketing professional currently serving as the Director of Performance Marketing at WorkSimpli, a leading technology and services company. With over 6 years of experience in the industry, Luis has developed a reputation for his strategic approach to performance marketing and his ability to drive significant growth. Luis has overseen and directly managed over $100M in ad-spend, he is known for being a competent media buyer while being performance driven. Mainly experienced in Google Ads, Microsoft Ads and Meta Ads. Luis has a strong background in math and engineering. His experience ranges from account creation and management, campaign implementation's, optimizing CVR from the complete marketing funnel, conversion tracking setups, growth strategies, marketing retail and SAAS based business's. He is known for his innovative strategies and his commitment to staying abreast of the latest industry trends. Luis is passionate about leveraging technology to solve complex business challenges.More...