I'm an SEO iGaming editor with deep experience across US and ROW markets, specialising in casino and sportsbook content. I’ve managed full-cycle content production, from competitor analysis and keyword research in Ahrefs to brief creation, editing, optimisation, and WordPress publishing. I’ve led in-house and freelance writers, ensured KPIs were consistently met, and played a direct role in restoring rankings and improving SERP visibility through strategic page updates and performance-focused optimisation.
I’ve refined AI-assisted drafts to meet editorial and search intent standards, introduced workflow improvements to increase team efficiency, and served as a key editorial point of contact. My strength lies in combining SEO strategy, editorial leadership, and operational clarity to produce content that ranks, converts, and supports long-term affiliate growth.More...