Subject: Executive Summary - Marketing & Ecommerce Strategy
Dear Linda DelPe,
Over the past quarter, we have seen significant growth in our online sales, thanks to our targeted digital marketing campaigns and website enhancements. Our customer base has grown by 30%, and our online sales have increased by 40%.
Our social media engagement has improved, with a 20% increase in followers and a 25% increase in post interactions. The influencer marketing campaign was particularly successful, contributing to a 15% rise in new customers.
However, there is room for improvement. Our website's bounce rate is still high at 50%, and our cart abandonment rate is at 60%. We need to focus on improving the user experience on our website and streamlining the checkout process.
Our goals for the next quarter include reducing the bounce rate by 20%, decreasing the cart abandonment rate by 15%, and increasing our customer base by another 20%. We plan to achieve this through a combination of website enhancementsMore...