Natalia Echeverry is a dedicated Customer Success Manager at Wellcome, where she excels in building strong client relationships and ensuring customer satisfaction. With over five years of experience in the hospitality industry, Natalia has a proven track record of driving user engagement. She holds a degree in Marketing and international logistics administration from the University of La Sabana in Colombia. Outside of work, Natalia enjoys traveling and exploring new cuisines.More...
Natalia Arenas
CEO & Founder@de sable & co
Verified
Hotel Business Strategist with 8+ years of experience leading hospitality and real estate projects in Colombia, Peru, and Mexico ā specializing in short-term rentals and independent hotels. My background blends revenue management, UX/UI design, and business intelligence to build hospitality concepts that are not only beautiful but profitable in the long term.
At the heart of my work (and my heart!) is data: understanding numbers to uncover what works, what grows, and what guests are willing to pay for. My training in UX/UI helps me translate those insights into guest experiences that feel seamless, intentional, and valuable ā turning strategy into revenue.
I'm the founder of de Sable & Co, a house of brands and solutions built to make hospitality work better, feel better, and last longer.
šø CEO of Lavanda Rosa ā laundry & textile rental solutions for short-term rentals
šø Director at Atelier de Sable ā boutique consultancy for tourism real estate
šø Creator of Pink Check-in ā community events for women in hospitality
Another fun fact? I also have a corporate girly side: Iām Market Manager for Colombia at Hostelworld.com ā supporting the growth of hostels through performance and strategy
I design and operate hospitality products with clarity, creativity, and data-backed decisions ā to ensure they grow, scale, and thrive.More...