I'm a strategic marketing leader with 15 years of international experience spanning B2B and B2C environments across agency and client roles. My diverse background has equipped me with a comprehensive perspective on brand development, from crafting data-driven strategies to executing multi-channel campaigns that deliver measurable results.
Throughout my career, I've successfully led marketing transformations for global brands like Metro Wholesale, Bacardi (Bombay Sapphire, Grey Goose), and Imperial Brands (JPS, P&S, FINE), consistently driving growth and building brand equity. My approach combines analytical rigor with creative thinking—translating consumer insights into actionable strategies that connect with audiences across digital and traditional touchpoints.
I'm particularly passionate about the evolution of marketing through AI and data-driven methodologies, constantly exploring how emerging technologies can enhance marketing effectiveness. My adaptability has been proven through successful transitions across industries, countries, and business challenges, always bringing a fresh perspective informed by my international experience and cultural curiosity.I'm a strategic marketing leader with 15 years of international experience spanning B2B and B2C environments across agency and client roles. My diverse background has equipped me with a comprehensive perspective on brand development, from crafting data-driven strategies to executing multi-channel campaigns that deliver measurable results. Throughout my career, I've successfully led marketing transformations for global brands like Metro Wholesale, Bacardi (Bombay Sapphire, Grey Goose), and Imperial Brands (JPS, P&S, FINE), consistently driving growth and building brand equity. My approach combines analytical rigor with creative thinking—translating consumer insights into actionable strategies that connect with audiences across digital and traditional touchpoints. I'm particularly passionate about the evolution of marketing through AI and data-driven methodolMore...