With over 20 years of creative leadership experience, I've shaped digital experiences and brand identities for industry leaders including Home Depot, WebMD, and AT&T. As Creative Design Lead at Home Depot, I drove a 40% boost in social media engagement through innovative content strategies and brand simplification initiatives. Earlier in my career, I led successful campaigns for Wendy's that generated nearly 1 billion impressions and managed creative direction for major retailers including Target and Office Depot.
My work spans the full creative spectrum – from UX/UI design and digital marketing to photography and brand development. I specialize in transforming complex business challenges into elegant creative solutions that drive measurable results. My approach combines strategic thinking with hands-on creative execution, whether I'm designing high-converting marketing campaigns or building intuitive user experiences.
Core strengths:
Creative direction and team leadership
Digital strategy and UX/UI design
Brand development and visual storytelling
Marketing campaign development
Cross-functional team collaborationMore...