Roxana Chamoles is a seasoned Digital Transformation and Customer Experience Consultant with over 30 years of experience leading strategic innovation across global and Latin American markets. She specializes in transforming CRM into CXM (Customer Experience Management), helping organizations elevate their customer journeys through integrated, omnichannel ecosystems.
Her expertise lies in aligning business goals with data-driven strategies, agile methodologies, and the optimization of technology platforms — regardless of vendor. Roxana has successfully led high-impact projects in industries such as consumer goods, healthcare, and pharmaceuticals, combining her deep IT background with marketing innovation and organizational change management.
She has held leadership positions in multinational companies, where she spearheaded digital transformation initiatives, implemented predictive analytics, and developed governance models for customer relationship strategies. Roxana is passionate about turning data into actionable insights, designing scalable processes, and empowering organizations to move from complexity to clarity.
Roxana is passionate about turning data into actionable insights, designing scalable processes, and empowering organizations to move from complexity to clarity.
She believes true transformation happens when technology meets purpose, and when strategy is rooted in human connection.More...