Whitney Kobey, as the Head of Marketing Operations at Walmart Business, spearheaded the launch of an innovative digital marketing platform that increased customer engagement by 35% within its first year. She successfully led a cross-functional team to implement a data-driven strategy that boosted online sales by $50 million annually. Under her leadership, the department received the prestigious Global Marketing Excellence Award for outstanding performance and innovation. Whitney also pioneered a sustainability-focused campaign that not only enhanced brand reputation but also contributed to a 20% reduction in the company's carbon footprint.More...