I BUILD BRANDS. For thirty years, I have been a creative director and brand strategist, specializing in brand reputation and identity. My work is built on a simple premise: A great brand is a great story, and a great story is an engine for growth. I help organizations discover their core narrative and turn it into a brand that is both powerful and profitable.
HOW I APPROACH MY WORK: I believe in these fundamental principles of brand building:
• A great brand tells a great story. It's about a clear, compelling narrative that connects with people and drives action.
• Empathy is a creative tool. I work to understand your mission and your audience to create authentic and impactful solutions.
• The ultimate goal is to make lives better. Whether it's through increased donor revenue, elevated brand perception, or effective recruitment, my focus is always on creating positive change.
• Great creative takes risk. You can't build something remarkable by playing it safe.
• A great brand delivers the client's objective. It's not just about a beautiful design; it's about moving the needle.More...
Cynthia Strohschein
Project Manager/Consultant
Verified
Cynthia Strohschein is a dynamic Project Manager with over 15 years of experience in the agency, non-profit and healthcare sectors. Known for her strategic vision and meticulous attention to detail, she has successfully led cross-functional teams to deliver innovative solutions that enhance operational efficiency and drive growth. Cynthia's expertise in agile methodologies and stakeholder management has consistently resulted in projects being delivered on time and within budget. She is passionate about mentoring emerging leaders and is committed to fostering a collaborative work environment that encourages creativity and excellence.More...
Emily Hoskins
Director, Creative Production@Saatva
Verified
Emily Hoskins is the Director of Creative Production at Saatva, where she leads a dynamic team in crafting innovative marketing campaigns that elevate the brand's presence in the luxury mattress industry. With over a decade of experience in creative strategy and digital media, Emily has a proven track record of driving growth through compelling storytelling and cutting-edge design. Her leadership has been instrumental in launching several award-winning initiatives that have significantly increased customer engagement and brand loyalty. Emily holds a Master’s degree in Fine Arts from the Rhode Island School of Design and is passionate about mentoring emerging talent in the creative field.More...
Cory Malnarick
UX Designer@Apple
Verified
Cory Malnarick is a seasoned UX Designer at Apple, renowned for crafting intuitive and innovative user experiences that captivate millions globally. With over a decade of experience in the tech industry, Cory has led cross-functional teams to develop groundbreaking interfaces for flagship products, enhancing user satisfaction and engagement. His expertise in user-centered design and passion for technology drive his commitment to pushing the boundaries of digital interaction.More...