Brand-focused marketing professional with experience supporting and delivering integrated campaigns across digital channels, retail activations, branded events and sampling programmes within wellness and beauty brands.
Experience includes email marketing using Klaviyo, social media planning across Instagram and TikTok, UGC and creator outreach, retail and trade marketing activity, and campaign performance reporting.
Strong commercial awareness with a focus on delivering marketing activity aligned to brand and sales objectives. Holds a BSc in Philosophy, Politics & Economics (PPE) from University College Dublin and a Mini MBA in Marketing (Mark Ritson).More...