Performance Marketing Director, Growth & E-commerce@VODCOM Inc.
Verified
Optimized digital strategy across paid media campaigns on Google & META Ads through ad content
optimization via image, video, and ad copy to generate a goal-oriented cost per conversion.
Managed Instagram, YouTube, TikTok, and Facebook content to generate organic customer
engagement including the implementation of AI apps such as Zapier to optimize the customer funnel
resulting in a substantial increase in new customer acquisitions and heightened engagement levels.
Ensured eCommerce landing pages and micro-sites carried a seamless shopping experience
across all channels starting with brand messaging from marketing, offer proposition with prominent
CTA through to checkout. Implement remarketing through email for cart abandonments.
Contributed to an exceptional 400% growth in platform expansion by leveraging Klaviyo,
Hubspot, Adroll, Hootsuite, & Taboola to drive unparalleled customer engagement and retention rates
Spearheaded cross-functional collaboration between Development and Creative teams to
conceptualize and execute UX/UI content plans, leading to the seamless creation and deployment of
compelling content across web, social, affiliate marketing, and influencer campaigns
Restructured the Shopify portfolio by implementing innovative strategies that enhanced user
experience, optimized operations, and significantly bolstered site performance, culminating in a
remarkable increase in online transactions and conversionsMore...