I believe experiences are not touchpoints — they are the brand itself.
With 19+ years leading creative and experiential strategy across LATAM, I’ve built immersive worlds for global brands like Coca-Cola, Audi, L’Oréal, and Diageo — from large-scale activations and brand summits to purpose-driven experiences that move culture and business at the same time.
As an Executive Creative Director, I work at the intersection of brand, design, and human behavior — leading multidisciplinary teams to create experiences that don’t just engage people, but build lasting equity. My background in Industrial and 3D Architectural Design gives me an edge few creative leaders have: I think in space, in bodies, in flow.
Inclusive Design is not a checkbox in my work — it’s a creative lens. I design for the full spectrum of human experience, because the best ideas are the ones everyone can feel.
Currently based in Bogotá, open to global opportunities in Brand Experience, Experience Design, and Creative Leadership.
Let’s build something people won’t forget.More...