Managing Director/ Head of Marketing@Vizibility Digital
Verified
I have over two decades’ experience at Head of Marketing and agency director level, holding full responsibility for strategic leadership, team management, and commercial outcomes. My career began with a rapid rise to Head of Marketing for Europe’s largest distributor of leisure marine products, where I drove UK and international growth as part of the executive team. For the past 25 years I have owned and led Vizibility Digital, acting as Head of Marketing for both the agency and our diverse client base—over 400 companies, including leading national brands. In these roles, I have executed every facet of the marketing mix, from traditional campaigns to digital transformation, and have operated as the senior marketing decision-maker for both B2B and B2C businesses, often exceeding the scale and complexity of the post described. I have repeatedly driven rapid, measurable scale through focused lead generation. One example: I developed and launched a new marine clothing range, growing it from inception to £4.5 million turnover across 9 countries within three years. My leadership spanned product design, technical partnerships, pan-European marketing campaigns, and digital sales. Separately, for a leading UK hotel group, I built an email database of nearly 300,000 and achieved a 37% open rate with 12% conversion via targeted digital campaigns. At agency level, I helped a telephone betting startup reach £2.8 million in year one by architecting web and search strategies that ranked our brands ahead of industry giants, driving down acquisition costs and unlocking exceptional lead volumes. My approach has always been data-led: using campaign analytics, AI optimisation, and tight performance attribution to double qualified leads while maintaining strong ROI in the face of aggressive competition A standout project was leading the launch of The Famous Grouse Experience, a major destination for an iconic whisky brand. I took charge of the strategy from pre-launch to ongoing growth—developing a unique “orchestral” brand narratiMore...