Visit Rjukan has made significant strides in promoting Rjukan as a tourist destination. The company's marketing efforts have resulted in increased tourist visits and a positive economic impact. However, there are opportunities for further growth and improvement. To capitalize on this, it is recommended that Visit Rjukan invests in digital marketing strategies, enhances its partnerships with local businesses, and develops unique tourist packages. Additionally, improving visitor services and facilities will ensure a satisfying experience for tourists, leading to repeat visits and positive word-of-mouth promotion.More...