I’m a strategic storyteller, marketer, and community builder with a passion for enriching brands & destinations through creative branding, tourism development, and digital strategy. My career has spanned destination marketing, the arts, economic development, and brand building, always with an entrepreneurial approach.
Currently, I lead Visit Oakdale, where I oversee all aspects of the organization—from financial management and stakeholder relations to digital marketing and event development. I’ve driven initiatives that have grown our budget, expanded our tourism reach, and strengthened community partnerships. Whether it’s launching high-impact marketing campaigns, securing funding for local initiatives, or revitalizing major events, my focus is always on creating meaningful experiences that drive real economic impact.
Beyond tourism, my experience includes social media management, paid advertising strategy, content creation, nonprofit administration, and brand development. I’ve worked on major grant programs, produced creative marketing campaigns, and helped businesses and organizations refine their digital presence to reach their ideal audience.
At my core, I thrive in fast-paced, high-impact roles that require adaptability, creativity, and strategic thinking. Whether I’m crafting a marketing campaign, building a brand, or managing financial strategy, I bring a hands-on, problem-solving mindset to everything I do.More...