Rooted in business administration with a specialization in marketing procurement, my career bridges strategy and creativity.
Over the past 18 years, I have built extensive experience across fashion, events, interior design, and film, shaping visual concepts that translate brand identity into tangible experiences.
Since 2013, I have been working on a project basis through my own company, VISGOOD, developing and leading independent creative projects for a wide range of clients and brands.
My work centers on visual merchandising, styling, event and interior design, set decoration, and prop styling, with a strong sensitivity for aesthetics, storytelling, and spatial impact.
Collaborations with established brands have refined my ability to create cohesive visual worlds, both structured and expressive.
I am currently expanding into videography and digital content creation, extending my visual approach into motion and digital formats. This evolution allows me to develop content that is not only visually compelling, but also strategically aligned with brand narratives.
Based in Indonesia, I collaborate remotely with clients worldwide and am available across European and Southeast Asian time zones.More...