I have over 17 years of experience in developing and implementing social media marketing campaigns for lead generation. I focus on targeted advertising and conversion rate optimization, analyzing marketing strategies and sales funnels to identify weaknesses and recommend improvements. I also create and refine sales funnels to maximize effectiveness and efficiency in each campaign. Additionally, I formulate social and editorial plans, including content curation, copywriting, storytelling, scheduling, and publishing, to establish executives as thought leaders and support brand narratives. I hold an MBA from the University of Phoenix and a Bachelor of Science in Business with a specialty in organizational innovation. I am passionate about using my skills and knowledge to help businesses grow and succeed in the digital age.More...