Sydney-based Graphic Designer, Art Director and all-round creative solutions expert with 20+ years experience in:
Graphic Design
Branding for Business & Hospitality
Advertising & Media Agency
Magazine Promotion & Editorial
Marketing
Copywriting
Photoshoot Art Direction, Production & Styling
Packaging Design
Digital EDMs, Animation, Social Marketing
"I love a design challenge and coming up with unique creative solutions for each brand.
Its very important for designers to ask the right questions during the briefing process to determine the best direction of design.
To inspire change through design is very rewarding and I love connecting to an audience through engaging visuals and strong messaging.
One of my favourite industries to work in is food & hospitality. Creating an immersive experience (sight-taste-touch-smell) has been a real passion for me.
I have collaborated with many teams on small to large scale projects (print, digital, TV, radio).
I like to translate client ideas visually, through sketches to secure a mutual direction to continue with.More...