I have over 15 years of experience as a Software Engineer, with the last 5 years focused on managing engineering teams. Throughout my career, I have collaborated with many companies across different growth stages, allowing me to gain a holistic understanding of technology's role in both business and product development.
This experience allowed me to get exposure to the full stack of a software product. I've set up Linux servers on the cloud, designed database as well as have to brought design systems to life whilst refining the usage of fonts and colors. While, my exposure to a diverse array of technologies has been extensive, I got to spend a lot of time on front-end. That's why JavaScript/TypeScript, Node.js and React are the tools I've been using the most recently.
I'm constantly seeking to go beyond being only a technician/coder. Whenever possible, I try to employ my skills and experience to contribute to product development and to support my teams and colleagues in achieving their goals.More...
Markus Lierow
Affiliate Marketing Specialist
Verified
Affiliate Marketing Specialist | Tracking Expert | Conversion Optimization | Interim CMO
As an experienced Affiliate Marketing Specialist, I have built and scaled high-performing affiliate programs for brands across multiple industries. My expertise spans B2B affiliate acquisition, tracking implementation (S2S, GTM, CDP integration), and performance marketing optimization. I specialize in data-driven marketing strategies that maximize ROI through SEO, SEM, Display Advertising, and advanced Attribution Models.
With a strong background in Conversion Rate Optimization (CRO), including methodologies like Mavitest, I help businesses enhance user experience, optimize customer journeys, and improve on-site conversion rates. By leveraging A/B testing, behavioral analytics, and structured optimization frameworks, I identify key bottlenecks and drive measurable growth.
Beyond execution, I provide strategic leadership as an Interim CMO, guiding companies through performance-driven marketing transformations. I support businesses in automating marketing processes, setting up Customer Data Platforms (CDPs), and integrating attribution tools for better marketing automation and efficiency.
I am available for consulting, interim leadership roles, and project-based support, helping brands establish scalable, data-driven marketing strategies that deliver long-term performance and growth.More...