I am a bilingual Brand and Growth Leader with over 8 years of experience building, scaling, and positioning brands across B2B and B2C markets in Latin America and internationally. My background combines brand strategy, communication systems, and growth marketing, allowing me to turn brands into high-value, scalable business assets with measurable impact.
I have led end-to-end brand transformations, from defining brand architecture and identity systems to driving acquisition, engagement, and revenue growth through digital and performance strategies. As Head of Design at Vaas, I built the brand from the ground up, contributing to over USD 7.2M in fundraising, supporting revenues above USD 2M, and achieving 2× year-over-year organic growth while positioning the company as a regional opinion leader.
Previously, as CEO of Primart Studios, I led the agency’s strategic growth and international expansion, working with major corporate and institutional clients across Latin America and global markets. My work blends strategic thinking, analytical rigor, and creative execution, with a strong focus on aligning brand, marketing, and business objectives to enable sustainable growth and long-term value creation.More...