Public Relations / Strategic Communications / Media Strategy / Thought Leadership / Brand & Reputation Management / Digital Marketing / Crisis Communications
Melanie White is a communications professional with over 25 years' experience working to develop and implement effective public relations and strategic communications plans using traditional, digital and social media strategies and tactics. These campaigns encompass national and regional media relations, issue and reputation management, alliance development, social media and online research, digital marketing, government relations, public opinion research and related paid advertising.
Melanie has overseen the generation of earned media coverage in national, regional, local and vertical trade media, this includes social media engagement across all platforms. Ms. Whites work has appeared in every major newspaper, nightly news program and cable news station in the United States. She has been quoted in prestigious daily newspapers including The New York Times, Wall Street Journal and The Washington Post. She is a graduate of Penn State University with a degree in Speech Communications.More...