Paula Andrea Perez Machado is the dynamic Marketing Director at Marsh and Mercer, where she spearheads innovative strategies that have consistently driven a 30% increase in brand engagement over the past three years. With over a decade of experience in the marketing industry, Paula is renowned for her ability to blend creative vision with data-driven insights, resulting in award-winning campaigns. Her leadership has not only elevated Mercer's market presence but also fostered a culture of collaboration and creativity within her team. A graduate of EAFIT University with a Master’s in Strategic Marketing, Paula is passionate about mentoring emerging talent and advancing sustainable marketing practices.More...