Having been an Audience Specialist at Nova Entertainment for almost a year, backed by a degree in Commerce (majoring in Finance and Economics), I have the opportunity to help others understand the nature of our audiences and changing trends over time. My analysis of audience data helps us define our audience and therefore shape our marketing and advertising strategies as well as the content we produce on radio. My responsibilities include monitoring audience engagement, conducting market research, and providing insights to the content and marketing teams to optimize our reach and impact. My role is vital in ensuring that our offerings resonate with our audience and contribute to the growth and success of Nova Entertainment.More...