I’m an Associate Principal at United Minds, a consultancy firm focused on employee experience.More...
Cristina Ribera
Marketing Associate, Sampling Promotions@SEPHORA
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As a marketing professional, I bring experience in sampling promotions, social media management, and client experience to my work. Currently, as a Marketing Associate at Sephora, I manage over 360 annual sampling campaigns, which drive $648M in promo sales each year. I analyze sample performance to inform sales forecasts and provide data-driven recommendations. Previously, I drove a 200% increase in account engagement as a Social Media Manager for Ritual App. As a Senior Associate at United Minds (Weber Shandwick Collective), I managed client relationships with CPG brands like Mars, Inc. and Anheuser-Busch, developing and executing innovative campaigns. I hold a Bachelor of Arts in American Studies with minors in Data Science and Innovation & Entrepreneurship from the University of Notre Dame.More...