I’m an experienced marketing leader proficient at managing the media and marketing P&L for groups such as L’Oreal, Coty, LVMH and more. I have over 12 years of experience in media, performance, analytics, and strategy with a proven track record of developing and rolling out processes that govern 1000+ individual activities per year with an error margin of less than -0.25%. I also have expertise in advanced analytics and automation, which has resulted in significant time and budget savings. I hold an Executive MBA from Hult International Business School and a Bachelor of Science in Chemical Engineering from American University of Sharjah. I am passionate about driving growth and innovation in the marketing industry, and my recent research interest is around vibe coding for marketing automation and effectiveness.More...