A highly accomplished Marketing Director with over 20 years of experience in digital marketing, tracking its evolution since 2004. My career spans roles in leading agencies, managing major accounts, and entrepreneurial ventures since 2008. My current marketing philosophy centers on three core pillars: attraction, conversion, and customer experience, which I define as "performance marketing."
I strongly believe that people are central to successful marketing strategies, and I leverage a deep understanding of human needs, desires, and behaviors to develop organic, sustainable, and human-centric approaches. I am an inspiring and experienced leader, dedicated to guiding teams to achieve optimal results, fostering strong collaboration between marketing, sales, and post-sales departments to enhance customer experience and maximize lifetime value (LTV) and profit margins.More...