Fred was a senior art director for top agencies and graphic design studios, including Foote, Cone & Belding and Ketchum Advertising in his home town of Philadelphia. His work earned accolades for organizations such as The Pennsylvania Lottery, Air Products, DuPont, Campbell Soup and Kraft/General Foods.
Fred left Ketchum to start his own graphic design business. After four years, Ketchum persuaded him to return as vice president, creative director of the agency’s new design group. Eventually, he found the adventure of entrepreneurship more exciting, and he and Merrell joined creative forces to start their own firm which they named Twist Communications.
Along with antique advertising signs, Fred collects advertising awards. He has earned more than 50—including medals from the Art Directors’ Club, ADDYs, Bellringers and an Obie for excellence in outdoor advertising.More...