* Achieved a 20% increase in ROI for marketing campaigns by analyzing performance data and implementing optimizations using SQL and Python.
* Conducted customer churn analysis, resulting in a 10% increase in customer retention rate.
Performed customer segmentation to target high-value customer groups, improving marketing campaign effectiveness by 15%.
* Utilized Excel, including VLOOKUPs, and SQL to analyze sales data, identifying trends and patterns that led to a 10% increase in sales revenue.
* Implemented data visualization techniques in Tableau to create interactive dashboards that provided insights into sales performance, resulting in a 15% improvement in sales forecasting accuracy.
* Developed and executed pricing strategies based on SQL queries and data analysis, leading to a 10% increase in profit margins for selected product categories.
* Boosted website traffic by 25% and improved sales by 15% through strategic analysis of Google Analytics data and targeted marketing campaigns.
* Achieved a 30% boost in customer engagement metrics by analyzing campaign performance and recommending optimizations based on KPI analysis with SQL and Python.
* Created and presented detailed performance reports using Tableau, enhancing data-driven decision-making across marketing and sales teams.
* Collaborated with cross-functional teams to align marketing strategies with business objectives, improving campaign efficiency and effectiveness.More...