Highly accomplished UX Leader, UX Writer, and Founder with over a decade of experience delivering research-driven, enterprise-grade digital experiences across complex systems and consulting environments. I specialize in translating intricate business and technical requirements into intuitive, user-centered solutions that drive measurable improvements in usability, engagement, and operational efficiency.
I hold a Professional Diploma in UX Design (SCQF Level 8), along with Professional Certificates in Visual Design and User Research (SCQF Level 7) from the UX Design Institute, accredited by Glasgow Caledonian University and aligned with the European Qualifications Framework. This formal foundation, combined with extensive hands-on experience, enables me to execute the full UX lifecycle with precision—from research and strategy through to interaction design, prototyping, and UX writing.
As Founder of a UX Research and Consulting firm and former Lead UX Designer at Opendoor Software Development, I have led end-to-end UX initiatives within high-stakes environments, including claims and underwriting management systems. My work consistently delivers structured, defensible UX outcomes that align user needs with business objectives, while establishing scalable design standards and content frameworks.
I bring a rare combination of strategic leadership, deep research capability, and advanced UX writing expertise—allowing me to articulate complex concepts with clarity, guide cross-functional teams, and influence stakeholder decision-making at all levels. My approach is grounded in human-centered design principles, accessibility standards, and continuous innovation, ensuring every solution is both impactful and commercially effective.More...