Strategic Planning Leader | Government Excellence | Official Spokesperson | Public Relations & Media Expert
With nearly 17 years of leadership in the UAE government sector, I currently lead strategic planning and institutional development as a core leader in the Fujairah Government Excellence Program. In parallel, I serve as the Official Spokesperson and Head of Government Communication at the Department of Tourism and Antiquities in Fujairah, where I oversee media strategy, public relations, and stakeholder communication to promote the emirate’s tourism and cultural identity.
🛠️ Key Responsibilities & Areas of Impact:
Leading strategic planning in line with UAE national priorities and excellence models
Developing and evaluating KPIs to enhance institutional performance
Managing official media relations and representing the department publicly
Directing digital communication and supervising content across social media platforms
Writing strategic reports, press releases, and communication materials for public engagement
Supporting government initiatives and tourism strategies that reflect innovation and heritage
🏆 Achievements & Recognition:
Leadership role in the Fujairah Government Excellence Program
Honored with the Community Excellence Award, Expo Dubai Medal, and other national accolades
Vice Chair of the Fujairah Social & Cultural Society
Featured speaker at government, cultural, and academic forums
🎓 Academic & Professional Development:
PhD in Communication – Specializing in Strategic Communication for Sustainable Environmental Tourism
Mini MBA in Global Governance – European Institute of Leadership & Management
Diplomas in:
▪️ KPIs 2025
▪️ Government Communication
▪️ Strategic Communication for Tourism (UNWTO)
▪️ Digital Marketing
Published author, podcast creator, and contributor to media and cultural developmentMore...