I've spent 21 years in direct marketing, but the last decade of that has been spent as much in the engine room as the boardroom.
As CEO of TouchBasePro, I've owned the technical roadmap alongside the business one. API integrations, infrastructure decisions, deliverability architecture, developer hiring, product builds -- that's day-to-day for me, not a side of the role I hand off.
I work well with CTOs and technical founders who need someone who can bridge the gap between business requirements and engineering reality. I'm not a developer, but I speak the language, I know where projects go wrong, and I've got the scars to prove it.
What I'm available for:
Technical project oversight and delivery management
Email and notification infrastructure consulting (SendGrid, API layers, deliverability)
SaaS product strategy and roadmap input
MarTech integrations and stack architecture
Helping engineering teams scope and prioritise commercial requirements
I've built and shipped products, managed distributed dev teams, navigated messy integrations, and kept clients calm while the hard stuff gets fixed behind the scenes.
Based in Johannesburg. Work remotely. Available for short engagements or ongoing advisory.
If your project needs someone who gets both sides of the table, let's talk.More...
Greg Phillips
CEO@TouchBasePro
Verified
Started TouchBasePro over 20 years ago. It's now a premier direct marketing company in South Africa. We have sent billions of emails, SMS, and now WhatsApp's. We send for all types of industries. From banks, medical aids, and financial institutions to small bespoke one-person companies.More...
Lyndsay Nash-Beresford
RevOps Analyst@FullFunnel
Verified
I am a Revenue Operations and GTM Analyst who builds simple, reliable systems that lift
reply rate and pipeline quality. I connect data, process, and tools so sales teams spend less
time wrestling CRMs and more time talking to the right buyers.
What I bring
● Signal based outbound using Clay. I design enrichment flows that score ICP fit and
trigger the right next step.
● CRM architecture. Clean lifecycle rules, lead routing, and SAL and SQL tracking that
teams can trust.
● Reporting that drives action. Dashboards for pipeline health, conversion, activity, and
forecast accuracy.
● Enablement that sticks. Short playbooks and battle cards tied to real signals so reps
personalize fast.
● Documentation and QA. Clear SOPs and guardrails so the engine scales without
breaking.
How I work
● Hands on. I build, test, and iterate with the team.
● Practical. I choose the smallest process that gets the result.
● Data first. I remove noise and standardize fields before automating.
● Partner mindset. I work well with SDRs, AEs, and leaders, and I communicate clearly.
Tools
HubSpot, Salesforce, Clay, Apollo, HeyReach, Smartlead, Instantly, Trellus, Make, Zapier,
Google Sheets, Notion, N8N
Certifications
Clay Inbound and Outbound Automation
HubSpot Platform Consulting, Inbound Sales, Guided Client Onboarding, Data Integrations,
SEO, Digital Advertising, Salesforce Integration, Sales Enablement
Triple Session micro credentials in coaching, demos, objections, and prospectingMore...