Growth & Product Marketing, Conversion Rate Optimization and Digital Analytics frameworks and tech stacks intertwined, case by case, in a fundamentally data-driven marketing consultancy. From stand-alone freelance contracts to full-service, no detail goes unnoticed and the generation of value and insights is guaranteed.
My experience revolves mainly around B2B, B2B2C SaaS and also performance digital marketing agencies with clients from different verticals.
Main expertise:
- Proficiency in the Ad Managers of the main networks (Meta, Google and LinkedIn, as well as DV360) for both B2B and DTC purposes;
- Google's analytical ecosystem, such as GA4, GTM and BigQuery (in addition to Looker Studio and Microsoft Power BI for building dashboards);
- Auditing of copies and various websites through CRO methodologies, with a view to developing captivating UVPs and redesigns;
- No-code platforms such as Make for creating automation flows and Webflow for developing landing pages and websites.More...