I'm a senior qualitative researcher with over 20 years of experience in market research, specializing in understanding consumer behavior through in-depth, insight-driven methodologies. I’ve led a wide range of mixed-method projects for both global and local clients, and for the past five years, I’ve also been teaching marketing research at the university level. My approach is collaborative, strategic, and grounded in real human understanding — I believe in delivering insights, not just data. I'm equally comfortable moderating, mentoring, and working hands-on with research design or analysis.More...