Entrepreneur, Co-founder and Growth & Strategy specialist
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Myrte Scheffer is a visionary entrepreneur, strategist, and co-founder of The Limitless Way—a movement centered on financial awareness, systems thinking, and building business models where economic success and societal impact reinforce one another.
Entrepreneurial since September 2009, Myrte brings over 16 years of hands-on experience in building, scaling, and transforming businesses. From this role, she has supported a wide range of companies and institutions in strengthening both their societal positioning and financial sustainability, with a strong focus on developing business concepts where purpose, profitability, and long-term value creation go hand in hand.
Myrte specializes in vision-driven strategy, business model development, and implementation. She works primarily with start-ups and mid-sized organizations, where strategic transformation is not only designed, but also realistically executable. Her work bridges vision, business development, and operational translation—ensuring that new directions are embedded into daily practice rather than remaining conceptual.
Within The Limitless Way, Myrte plays a leading role in shaping vision, content, and strategic direction. She is known for her ability to translate complex themes—such as money, macroeconomics, mindset, and systems dynamics—into clear, actionable frameworks for individuals and organizations alike.
In addition, Myrte works with the GC Index (Group Consciousness Index), a framework that helps organizations assess collective awareness, decision-making maturity, and alignment. This approach supports leaders and teams in understanding the deeper dynamics behind growth, culture, and transformation—especially in periods of change.
Beyond her entrepreneurial activities, Myrte is actively involved in education and thought leadership. She serves as a jury member for the AMBA Student of the Year Award, mentors founders and leadership teams, and regularly contributes as a speaker and sparring partner on topics such as sustainable growth, financial autonMore...