As a Culture Thruster and COO, I’m responsible for the operational planning and the development of the talent architecture at Thrust… defining a common purpose… defining the Thrust Way.
Ever since I started my career I’ve been looking for ways to add value to clients and society overall—first as entrepreneur and content producer, then as brand communication consultant, and now combining technology and neuroscience with people-centered models to drive well-being, efficiencies and results.
What initially seemed to be a challenging mix of ingredients became a great opportunity to build a new set of capabilities, ranging from financial calculators to research methodologies, culture-building strategies and digital platforms. All of this while working shoulder to shoulder with leaders that are moving the world forward such as: Alsea, Ben&Frank, Bx+ Bank, Cardif, Casa Lumbre, Cemex, Cinepolis, Coca-Cola, Cultura Colectiva, Endeavor, Kubo Financiero, GNC, ISCAM, Pfizer, Salauno, El Portón, and Iluméxico among others.
I think that ‘the magic’ comes into play when we mix business, culture and science bridging the challenges of the real world with the hope and skills of the new generations… creating as a result new ways of working… and new possibilities for a better future.More...