The objective is to shift the narrative to increase revenue.
I work with the CEO to design that narrative and then the senior team to take it into market - agnostic of channel or method.
To date, these narratives have resulted in $750m+ in total new revenue for clients and a number of liquidity events.
Background
- Journalist (Wrote for the Financial Times, the Economist Group, The Daily Telegraph & tech publications)
- Supported CEOs and Senior Teams at: IBM, Cognizant, UK Government, Cisco, GFT, Equinix, Fiserv, SEB, Moonfare
- Commercial Director (Virgin Money, Thomas Cook Money)
- Founding member (Coindesk.com, Greenbang.com)More...