Senior Innovation & Strategy Leader with 20+ years of international experience helping organizations turn complexity, trends, and uncertainty into clear, actionable growth opportunities. I specialize in aligning business strategy, people, and culture to deliver measurable impact across customer experience, operational efficiency, and sustainability.
I’ve led innovation, brand, and transformation projects for global brands including Microsoft, Nike, IKEA, Coca-Cola, Danone, McDonald’s, Airbnb, Audi, BMW, Volkswagen, FC Barcelona, and leading hospitality groups such as Makro, Restalia, and Serunion.
What sets me apart is my ability to move seamlessly from insight to execution—building strategies that don’t stay on slides, but become real products, services, platforms, and cultural change.More...