Hello, I am Ali
With a degree in Marketing and membership in the Marketing Institute of Ireland, I have spent the past 20 years leading renowned brands such as Innocent Drinks and Waterford Crystal. This journey has led me to fulfilling my lifelong ambitions as both an entrepreneur and a mother.
After the birth of my daughter Stella, I pursued my childhood dream of becoming a shopkeeper by opening my own business in 2019. This dream materialized as Lou & Belle, an e-commerce children’s boutique. Within a year, I had established a thriving business with a social media audience of over 20,000 engaged followers, six-figure sales, consistent year-on-year growth, and a unique product offering. My ultimate goal was realized in 2021 when I opened my own brick-and-mortar shop.
As a small business owner, I understand the multifaceted demands of entrepreneurship, from social media management to logistics and finance. The journey can be exhilarating yet overwhelming and often lonely. If you share these sentiments and seek support, guidance, and expertise, I am here to be your Wing Woman.
In 2023, leveraging years of corporate and personal business experience, I launched The Wing Woman. My unique service offering encompasses brand strategy, marketing strategy, digital strategy, business advice, marketing planning, social media strategy, brand identity, website design, and development. Whether you are just starting out or have been in business for years, I am here to provide expert advice without the complexity.More...