As Director of Marketing Strategy, I create and execute sophisticated omnichannel media strategies for clients. I am passionate about bringing ideas to life and marrying together creativity with analytics to drive bottom-line results.
I have worked on various projects spanning the entire Marketing portfolio including paid media, analytics, inbound marketing, email marketing, content strategy, marketing automation, sales enablement, and fully integrated marketing campaign strategies. I have been able to transform the knowledge I received from my Master's of Science in Marketing into profitable end-to-end campaigns for clients.
I obtained a Bachelor's and Master's of Science in Marketing from The University of Alabama. I specialized in Digital and Social Media, which is the first of its program type in the state and one of 7 in the nation. My experience has been in sales and sports marketing throughout my years as a student and I hope to continue my career in digital marketing. Positions I have worked in have required extreme organization, time management, and self-motivation. I am passionate about digital media and how vastly it is changing the marketing landscape.More...