Fractional Head of Communications | Reputation & Crisis Advisor@The Reset Practice
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Fractional Head of Communications and Reputation & Crisis Advisor (APAC). I help organisations and leaders clarify what they stand for, communicate it with impact, and stay ready for issues and crises—so trust holds when scrutiny hits.
With 20+ years across APAC building and leading communications and crisis capabilities (including leading an Asia office, as well as the crisis & training practice), I’m brought in when teams need senior judgement without the full-time hire—especially in high-stakes moments: change, growth, scrutiny, and incidents.
Outcomes/examples:
1. Steered multi-market reputational responses—stabilising the narrative, aligning stakeholders, and enabling fast, confident leadership decisions under tight timelines.
2. Built and led Asia crisis training capability—designing crisis simulations and spokesperson programmes that improved readiness at senior levels.
3. Led positioning and messaging for change moments (growth / turnaround / restructure)—turning complexity into a clear, executable story teams can use.
4. Coached executives for media + board scrutiny—pressure-testing Q&A, strengthening proof points, and sharpening delivery when it matters most.
Typical engagements:
Narrative Reset Sprint • Executive Comms Kit (talking points/Q&A) • Crisis Readiness Audit • Simulation + Spokesperson Coaching • Fractional Head of Comms (retainer)More...