Copywriter, idea generator, creative director, mentor, strategic thinker, and fast learner. Award-winning TV, check (6x Telly). Check. Award-winning direct response? Check (2x DMA-D). Employee of the year? Check (twice). In my 20+ years of experience, whether it's a TV ad, a content piece, or just a coupon, the idea comes first. Create impact, not noise. Don't think outside the box - the box is the point. Reach in the box and pull out something new.More...