Creative producer and brand strategist with 15+ years leading high-impact content and advertising campaigns across the U.S. and Latin America.
Founder of Creativ Adworks and Madero Films, Fernando partners with premium and performance-driven brands to craft storytelling that converts. He’s led campaigns for legacy media, DTC brands, and luxury properties, blending cinematic production with data-backed marketing.
- Content Strategy: Scaled Content pipelines and commercial production for consumer brands entering CTV, Programmatic, and Meta ad ecosystems.
- Advertising: Launched 360° campaigns for hospitality and wellness brands, driving brand lift and measurable ROI.
- Production: Directed multi-platform projects for film, fashion, and lifestyle clients, from Malibu to Mexico City.
- B2B Events: Produced cross-border business forums in partnership with AEM, the Mexican Consulate, and Fortune 500 sponsors.
- Bilingual and bi-cultural, Fernando translates vision into traction—bridging creative, performance, and scale for Creativ Adworks clients worldwide.More...