TE
The Evolved Marketer
Company Employees
Lisa Baergen
Fractional CMO / VP Marketing @The Evolved Marketer
Verified
Chief Marketing Officer / Fractional CMO with 20+ years in B2B technology, spanning enterprise software, SaaS, and cybersecurity — grounded in an early career in accounting and finance, which strengthens data-driven decision-making, financial acumen, and ROI accountability. Proven record of 90x ARR growth, sourcing 25%+ of revenue through marketing, and positioning brands for successful exits to Mastercard and LexisNexis. Skilled at building and scaling global teams across North America, Europe, UK, and LATAM, managing budgets from $1M–$16M, and aligning marketing with PE/VC strategies to deliver a predictable pipeline and category leadership. I’ve guided early-stage companies into category leaders, scaled go-to-market functions across global markets, and partnered with boards, investors, and cross-functional leaders to deliver measurable outcomes. Highlights: - Scaled startups to valuations that attracted global acquirers - Built GTM strategies that delivered triple-digit ARR growth - Captured category leadership through branding, analyst recognition, and global visibility - Led high-performing international teams, driving measurable impactMore...