Executive Summary:
KAT Ventures has experienced significant growth over the last quarter, with an increase in revenue of 15%. Our marketing strategies have shown positive results, especially in digital platforms which accounted for 60% of our customer acquisition. There has been a notable improvement in customer retention due to our focus on personalized marketing. However, there are areas that require attention. Our market share in the 18-25 age demographic is below the industry average. To address this, a new marketing campaign targeting this age group is proposed. Also, the cost per lead remains high, suggesting the need for more cost-effective marketing strategies. Overall, the marketing financial outlook is positive, but there is room for improvement in targeting specific demographics and cost efficiency.More...