I’m a brand strategist and marketing expert with over a decade of experience building beauty and wellness brands from the ground up. I began my career in supply chain at Sephora US, later moving to Dubai to lead product development across color, skincare, and complexion at Huda Beauty. I went on to launch KETISH, the first feminine wellness brand born out of the UAE, and currently consult through my agency, The Calling Collective, where I help emerging brands craft strategy, build product pipelines, and launch with purpose. I’m passionate about storytelling, global expansion, and creating culturally relevant brands that resonate deeply with their audience.More...