With over 15 years of experience in digital marketing and nonprofit communications, I currently serve as the Director of Communications at the Animal Protective Association (APA), where I lead a dynamic team and execute data-driven campaigns that have earned over 1 million social media views and a 42% average email open rate. I’ve played a key role in launching the APA’s first communications department and developing innovative programs like a lost and found text workflow that reunites pets with their families.
Throughout my career, I’ve blended creativity with strategy, from my tenure as Marketing & Digital Media Manager at Forest Park Forever to my advocacy-driven leadership as Communications Director at PROMO. I’m a longtime super user and evangelist of Givebutter, regularly presenting on how nonprofits can leverage digital tools for maximum impact.
I hold certifications in Google Analytics and HubSpot’s Email, Social Media, and Inbound Marketing, and I’ve been a featured speaker and media trainer on effective advocacy communications, particularly around trans and nonbinary issues. I'm passionate about using digital storytelling to drive change—and I stay grounded in mission, metrics, and momentum.More...