Ariel leads brand management, media partnerships, and event production for The ANDY Awards, a global creative competition produced by The ADVERTISING Club of New York and known as a barometer of the industry's best ideas with a world-class integrated Jury.
An advocate for equitable recognition of creative talent, Ariel has been a driving force behind pioneering initiatives aimed at democratizing award shows. Under her leadership, Regional Competitions were implemented, which helped to dismantle financial and contextual barriers, ensuring that creative brilliance knows no limits. Her contributions have led to milestones in the industry with the first-of-its-kind live-streamed education platform enriching the industry with unprecedented insights from inside a jury room.More...